Marwari women – unshackling the entrepreneurial spirit
The
business acumen of Marwari men is well known and an established fact.
Strangely, the Marwari women, traditionally confined to the four
walls of their house carrying out family chores, have been
conspicuous by their absence in this matter. In fact, the Marwari
women have along been branded as being among the best homemakers –
a reputation which they actually live up to.
But
times are now changing and I find it very encouraging to see that
more and more Marwari women are stepping out of the confines of their
homes to unshackle their entrepreneurial spirit in very new and
surprising ways that is full of promise.
I
have had interest in the subject because of my mother Late Dr Prabha
Khaitan, who was one of the first among Marwari woman who stepped out
of the inner confines of household to become a successful
entrepreneur through her sheer grit and perseverance and without any
family backing. In the 80s, she even adopted and successfully
nurtured a line of business – leather products – which many
traditional Marwari families would consider a taboo. She was much
ahead of her times and had espoused the cause of women empowerment.
The
trend started when the Marwari women, who are a very talented lot,
started taking baby steps years back to move into the professional
sphere. At first, the daughters and wives of big established
industrial and business families started engaging in either jewellery
or fashion designing or flower arrangements.
And
then there were the likes of Manjusree Khaitan, Jayashree Mohta,
Shobhna Bhartia and others who cut the mustard with the corporate
world by taking up top positions in the companies run by their
families and spearheading it. Their families also supported them and
this was a good start for these women which also lifted up the spirit
of homemaker Marwari women in general.
The
recently launched psychological and cognitive welfare centre AddLife
Caring Minds by Minu Budhia reflects this change and empowerment
of Marwari women. The centre clearly reflects a serious corporate and
entrepreneurial intent of Minu who has so far been in the background.
Also, Madhu Neotia’s brainchild, the GENOME Fertility Centre
in Kolkata and Siliguri and two more centres in Kalyani and Midnapore
on the anvil, is yet another example of Madhu’s entrepreneurial
zeal.
So
it feels great when I see this change taking place all around me now
at a scorching pace as Marwari women step out of their households to
take on the world with their entrepreneurial zeal just as their men
folk had done.
I
think it is a matter of time before we find the Marwari competing
with their men folk and others in business and the corporate world.
Already there are young Marwari girls like Ridhi Agarwal who chucked
her job to set up her own start-up. There are many others who are
refusing campus placements to pursue their entrepreneurial dreams.
The
trend of women making it to the top echelons in high finance and
corporate sector has already begun, led by the likes of Indra Nooyi,
Chanda Kochar, Naina Lal Kidwai, Jyoti Naik, Dr Kiran Mazumdar Shaw
and others. The Marwari women, who have been late starters, I am
sure, would soon burst into the scene.
This
is indeed a very positive and encouraging development.
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bee
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