Sundeep Bhutoria

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Wednesday, October 13, 2010

Maa Aesheche Bluetooth Diye (Mother Goddess cometh on bluetooth)

A novel use of technology to spread the puja spirit has clicked with the mobilephone-wielding masses out to visit the puja pandals in the City of Joy. The novelty here is to turn on the bluetooth on your mobile and lo! ….. images of goddess, pictures of pandals, sounds, greetings etc., are downloaded on your cellphone.
The Chaltabagan Durga Puja Committee's initiative in collaboration with Blumax called Durg Puja Bluetooth Campaign shared the spirit of the pujas by offering `Durga Mahotsav' a collection of the pictures of Goddess Durga and greetings to the visitors are transferred on to the cellphones via bluetooth.
This is the first time that such an initiative has been taken by any puja in Kolkata, in keeping with the IT and mobile revolution sweeping India.


Most mobile phones now-a-days are bluetooth enabled and the thousands of youngsters who thronged the Chaltabagan Puja used it to download it by activating bluetooth on their mobile phones. The use of this simple technology to connect with the visitors drew massive response, especially from the youngsters.
The traffic police had a trying time managing the crowd of mobile users who were busy downloading the free images of Maa Durga from the vicinity of the puja pandal at Chaltabagan.
So if you are at the Chaltabagan puja and find it too crowded to click pictures, you can always activate your bluetooth and let Divine Maa Durga ride into your mobile on bluetooth.
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