Stage fright: The hard realities of India’s soft power
India’s ascent as a global cultural powerhouse is undeniable. Ranked among the top five nations for cultural exports, India’s soft power rests on a robust entertainment sector. Reuters reports that revenue from India’s live entertainment market is expected to reach $1.7 billion by 2026, positioning it among the top global markets. Despite these impressive figures, systemic infrastructural shortcomings hinder the country’s ability to fully capitalise on its soft power. From chaotic concert logistics to mismanaged global events, India’s infrastructure crisis undermines its aspirations and risks tarnishing its reputation. The recent surge in international music tours, sporting events, and cultural festivals has shone a harsh spotlight on this issue, with inadequate planning and execution letting the nation down time and again. The consequences are far-reaching, impacting not only public safety and comfort but also the country’s international reputation. Tickets for internatio...
