Remembering Piyush Pandey: The storyteller who changed Indian Advertising
Epitomising creativity and connect, Pandey’s four-decade long career transformed the way commercials were made Sundeep Bhutoria with Piyush Pandey at the Arth Festival The passing of Piyush Pandey comes as a considerable loss to India’s cultural fabric. For over four decades, India’s “Ad Man” blended his unique understanding of signature Indian-isms with wit and warmth, shaping not just advertising, but how we view ourselves as a nation. “He made a monumental contribution to the world of advertising and communications,” wrote Prime Minister Shri Narendra Modi, paying tribute to Pandey. Admiration for Pandey poured in from across sectors, from Gautam Adani crediting Pandey with giving Indian advertising its “swadeshi swagger” to Sachin Tendulkar hailing Pandey for his genius with “ideas and words”. Today, I remember Piyush Pandey not just as the creative catalyst behind campaigns that became part of our collective memory, but as someone who kept simplicity at the heart...
